In 2023, in this era of vitality and innovation, a young designer named Betty, with her infinite vision for the fashion industry planted the seeds of her dream in the heart of New York, a city that never sleeps. After careful consideration and preparation, she officially founded her personalized clothing brand, keluoda, in the early spring of 2023. The name comes from the combination of syllables that symbolize freedom and elegance in an ancient language, implying that under every inch of fabric, there is an independent soul and infinite possibilities.

Growing up in a multicultural family, Betty has shown a unique sensitivity to clothing matching since she was a child. From looking through her mother's vintage wardrobe to wandering around the world's niche markets, she constantly draws inspiration and weaves her fashion dream. As she grows older, this love gradually settles and turns into the determination to establish keluoda-a. This brand combines Eastern and Western aesthetics and is tailored for new-age women who dare to express their true selves and pursue quality of life.

The core concept of Buernuo is "customizing your uniqueness." Betty firmly believes that clothing is not only a tool to cover the body and keep warm but also a language and an attitude that can tell the wearer's story and reflect their inner world. In the design of each season's works, she will dig deep into the essence of fabrics, combine popular trends with classic elements, and create a recognizable and practical series so that everyone wearing keluoda can stand out from the crowd and feel confident and comfortable.

In 2024, looking forward to the future, Betty and her keluoda team are determined to become a lifestyle brand not limited to clothing. They dream of building a comprehensive aesthetic universe that covers multiple dimensions, such as fashion accessories, home furnishings, and even digital art, aiming to inspire people's yearning for a better life and advocate a philosophy of life that cultivates both inside and outside. Buernuo's ultimate goal is to become a globally recognized innovation pioneer and continue to promote industry change. Betty hopes that through unremitting efforts, she can attract more like-minded partners to jointly write more wonderful chapters, making the name of Buernuo synonymous with personalization and high quality and influencing generations of people who pursue a better life.